Episode 09 | Evolution: Sustainability and Yoga with Natalia from circlle.cz

In this episode, Alex & Lisa chat with Natalia from circlle.cz about sustainability and responsibility within the yoga world. Circlle is a Czech-owned and produced sustainable yoga brand and Natalia talks us through what goes on behind the scenes in the production of clothing and also her own journey with yoga, teaching, and travelling.

Besides her own brand, Circlle.cz, Natalia recommends other local, sustainable brands in the podcast. If you’d like to check them out, here they are:

Nila - https://www.nila.cz/ (Sustainable Fashion)

Vinted - https://www.vinted.cz/ (2nd Hand e-shop)

Nu/In - https://nu-in.com/ (Sustainable Fashion)

Good on You - https://goodonyou.eco/ (Sustainable Fashion rating resource)

And remember - visit Circlle.cz and use promocode ASANA10 for 10% off your next purchase (Monday 17, 2021 to Monday 25, 2021)

Lisa 0:12

Hey everyone, this is Lisa, and welcome to Asana Etc. conversations about yoga. Today, me and Alex, talk to Natalia from Circlle.cz, we are doing a little collaboration with Circlle, which is a sustainable yoga gear brand from Czech Republic. And we talk about sustainability and within the fashion industry and also a little bit within the yoga industry. And this podcast is a little bit to kick off our week of collaboration with them. If you would like to check out Circlle, then go ahead and head to see Circlle.cz and basically the word Circlle with two L's spelled.cs ad and you can use the code after not 10 big letters, capital letter a s a n a one zero for 10% off anything that you buy this week, so be sure to check that offer out with them. Alright, let's get into today's conversation guys. Here is myself, Alex, and Natalia.

Alex 1:36

Hi, everybody. Welcome. Thank you for joining us today. I'm Alex. And I'm here with Lisa as usual. Hi. Hi. Sorry. Of course. Hello. We have a special guest today Natalia with us as well, from the brand Circlle. So before just going any further. Hell yeah. Can you please introduce yourself? And and tell us a little bit about you? Sure.

Betti, Lisa, Alex, and Juliann in Circlle.cz clothes

Natalia 2:10

Hi, everyone. Thank you for having me today. So my name is Natalia and I'm the founder of the sustainable activewear company called Circlle. And I am a person who is very much into yoga, I'm a yoga teacher as well, then I have this company, and basically a person that kind of follows her gut, and is very much into sustainability.

Alex 2:38

Well, welcome. We're very happy to have you here. I was looking through when we've been when we were talking about scheduling this and everything. And I noticed that, that we've talked quite a few times before in the past, trying to just kind of match up schedules. And I think I'm a few years ago, and I'm just glad that we're finally cooperating and able to do something together after all this time.

Natalia 3:04

Yeah, finally the times aligned.

Alex 3:07

Really great to to have you. Um, yeah. So anyway, so like you said, you have your, your brand Circlle. And can you tell us just a little bit about about your brand, your inspiration for the brand? What? exactly tell us about Yeah, how you got here. inspiration for your look, all of it. Yeah.

“Basically, one of the reasons I created a brand as well is I wanted something that is timeless, that is not something that you like to design for a few months for a specific color that is trendy just now. But I wanted something that he can mix and match with previous collections, you can work outside of your gym as well, I didn't want to feel like if I wear leggings, I can only wear them in a studio.”

Natalia 3:30

So it basically all started during my yoga teacher training, which I took in December 2018. When I decided to do live I left before wasn't really fulfilling. I was in a corporate world in luxury brand management in Paris. And I basically realized that I'm living someone else's expectations and life. So I went to Bali. I quit my job, said no to promotion, went to Bali. And I was kind of like in my head thinking what am I going to do? And yoga was super helpful because it helped me to ground myself and become more aware of how I feel, which is why I was able to do to the decision that I did. And there I was thinking okay, so I'm also vegan, and I'm also into sustainability. And because I was following all those, let's say foreign influences, I felt like there is not so much of, let's say strong voices here in the Czech Republic, and not even brands and I was telling, asking myself like, what am I going to wear to my yoga classes basically, and I realized that there is nothing I can wear which would be from a Czech company, and I can understand when it's not produced in the Czech Republic. Because we don't have the most, let's say developed supply chains here, but you can always manufacture in Europe, you don't have to go to Asia and exploit work there. So, and I found a few brands, but either they were only let's say, I'm a Czech brand Czech design, but they didn't care about materials. Or they were trading brand, they cared about material, but only the main one, let's say okay, so if I'm wearing leggings, let's look at the biggest material, which is what you wear, but you don't look into threats and anything else, such as packaging, or the overall supply chain and working conditions and fair wage and stuff like that. So basically, that's what sparked the idea of Circlle because I wanted to create something that I wanted to wear, basically, because I couldn't find and I think And so yeah, that's how Circlle was born, I got this idea. I researched to where to manufacture I research materials, and started slowly like that. And who knew dead in the first year, we would have pandemic and COVID happening. But yeah, you can never plan those things bad, you just have to go with them. And yeah, it's definitely testing bad. The response has been great. And I see a lot of value and a purpose in it. Because there are many brands that are being established, but it's a lot of them are, let's say fake sustainable brands who claim they're sustainable. But as I said, maybe they are in Asia or do any other form of greenwashing kind of false marketing. So I see a lot of value in it. And definitely, that's what keeps me going even in terms of COVID, which are very, very testing not only on the business level, but definitely like, overall personal everything. And where I get inspiration from Well, basically, one of the reasons I created a brand as well is I wanted something that is timeless, that is not something that you like to design for a few months for a specific color that is trendy just now. But I wanted something that he can mix and match with previous collections, you can work outside of your gym as well, I didn't want to feel like if I wear leggings, I can only wear them in a studio. You know, because basically, I if I could, I would only live in leggings and activewear. Um, so I wanted to create a design that can reflect that so that when you go out or to a restaurant and you you know, put your coat on, it's still look nice and minimalistic.

Alex 8:07

Definitely, and it definitely does. It's beautiful. Like that. And we know all about living in our activewear.

“If I could, I would only live in leggings and activewear. So I wanted to create a design that can reflect that so that when you go out or to a restaurant and you put your coat on, it's still look nice and minimalistic.”

Lisa 8:16

Absolutely, every day.

Alex 8:22

To go a little bit more into that though, with the look, you guys like it's everything you do is very beautiful and subtle. But it's very noticeable that it's you're set apart from just kind of the mainstream idea of what like activewear is not so much like sweat and ponytails and things like this, but it's much more natural. And, you know, you can see it's not like Photoshop, there's though there's like natural lines and creases and wrinkles, and it's all there. And it's really, it's beautiful. And where's the where's the inspiration for that?

“Why not show that you have stretch marks because it's natural, everyone has them. Why not show the clothes on people who are different sizes, different colors as well, because even here in the Czech Republic, we are not all white people.”

Natalia 8:57

Well, basically, it's what I would want my younger self to see when she was growing up. Because when I was younger, you know you only so I'm 28 By the way, so quite a long time ago, even though I got asked recently if I'm 15 but I'm going to mask thank you and I do yoga. But basically, it's something that I'm yeah, didn't see when I was growing up. I saw all those unrealistic expectations of what I should look like and it really, like impacted me like when I was younger, I had an eating disorder. So I really know what it can do to young people and to any woman but um, and if I want to buy something, I want to buy it because I can identify with that person. And why not show that I don't know you have stretch marks because it's natural, everyone that finally show the clothes on people who are have different sizes, different colors as well, because even here in the Czech Republic, we are not all white people. So yeah, that's what was definitely important for me to show real people. And even when we have the photoshoots, they always ask me, so will we have like a makeup station? Or should I bring something on. And I say, we don't do makeup stations, because I want you to come and be as comfortable as you can be. Meaning if you want to wear makeup, wear makeup, if you want to not wear makeup, don't wear makeup, I don't care, because what I want is for you to feel comfortable, because that's what shows in the picture if you wear something, and he could have the prettiest makeup of all time. But if you don't feel confident and comfortable at will show and the pictures even in, you know, your posture and everything. So that's something that's very, very important to me. And yeah, basically, because I didn't say that when I was growing up. And I think like, nowadays, it's it's overdue, and it's time that we can show different women, different shapes, different colors, makeup, no makeup, whatever. And even with the hair, like if you want to have quantity, I'll have furniture, of course if we do what weight it would be probably appropriate to have ponytail. But then yeah, we have so many pictures of like lose hair, and I don't care if they're perfect or not. Because it's not about that it's about the feeling and how you feel in the active word that. Yeah, that's that's the inspiration behind basically, understory.

Alex, Juliann, & Betti in Circlle.cz clothes

Lisa 11:43

I really like that. There's a there's one of those. What's it called marketing campaigns, I guess that you have on Facebook, where there's a little video of women of all sizes and shapes, and colors. I really like that one, it really speaks to me somehow. Because I think I think in our studio, also we don't, we're not these people that were striving for perfection, we just want everybody to feel welcome. And to feel like they can, you know, fit in in their own way and be themselves

Natalia 12:18

And that's what Yoga is about. You know, it's not about perfection. And unfortunately, nowadays, we think that to do yoga, you have to do those crazy poses. And don't get me wrong. I am training hard to perfect my pincha mayurasana. But it doesn't mean that if I want to achieve and what even is perfect, like I want to do differentiate, yeah. But if I don't achieve it, it doesn't mean identity yoga, because Yoga is so much more outside of what you do and how you are off the mat. And yeah, even wear the clothes and how you look and what he said about the campaign. What I like and what I see often is that it's not really about the body, about really how you feel in your current body in your current state, be it physical, emotional, whatever, because in that video, you'll see different girls different sizes, colors, and one of the most confident person people that I met is she's in this video, her name is Natalie. And she's the let's say, woman who is a large size. But she's so beautiful and confident. And you can see it and feel it from the video that you didn't even think twice that Oh, she's not your normal zero model, you know, but she's got so confident and you're like so drawn to her even her energy on the set. I was like, I have some work to do on myself because I want this.

Lisa 13:54

Yeah, it's a really beautiful one.

Alex 13:56

Yeah, no one that is amazing when when you can pull it back and, and you're able to really show that to like everything that you've just explained. You can feel that in just like looking at your website, you know, we're looking at your social media. And it's, it's, it's great that there's someone like you on the market. Um, I want to ask a little bit more about your yoga. You said,

Natalia 14:19

Yeah, let's do it.

Alex 14:21

You took a training in Bali, and you said, you're actively teaching teaching now as well.

Natalia 14:28

Um, so yeah, I did my yoga teacher training in Bali. And I didn't know if I would detail or not because, you know, after three years abroad, I also moved back to the Czech Republic. So I was like, oh, how do I start teaching. So I didn't know if I want to teach but I started going to yoga classes, I met some teachers and through those connections, I also started teaching. Now I before I left, so I came back now After a month in Costa Rica, where I taught yoga, which was really nice, like, Yay, humans, not videos. But before I did some online classes for studios and stuff like that, but nothing can really replicate the feeling of being in a group of people, because that's what also drove me to yoga. Because when I used to do other workouts, I always wanted to be on my own, because I wanted to be in my own head. And I didn't want to be disturbed. And also like, if you're sweating like crazy, you don't really want to be around people, or at least I don't. But with yoga, I actually craved the connection because I felt I'm not judged. I'm not judged for poses. I'm not judged for my body. I'm not judged for anything. And the energy I got there is something else. And also at home, I can only do, let's say 30, 40-minute classes. But in studio, I can be there for one and a half hours. It's so different. And I think it's because of the community aspect. So yeah, now I am sometimes doing online classes. But to be honest, I cannot wait for studios to open and see humans again. And people because it's Yeah, it's just something else. That's what I love about yoga is the community because even if people come to yoga for the physical aspect, yeah, you get so much more out of it. And eventually, you're well take yoga, off your mat with you, and it will be felt. So yeah, that's me any longer. Definitely.

Alex 16:44

We definitely know how that feels the we've made it work with zoom. And it's been nice. Obviously, we started this whole new platform, so the good outlet in that kind of way. But yeah, nothing beats the live class and the energy synced breathing, and all of that.

Natalia 17:02

Yeah, exactly. It's so powerful.

Alex 17:04

So hopefully, we're we're coming to that soon. Again,

Lisa 17:08

I think that's what keeps us going. The thought of like, the fact that people are saying this, that they can't wait to come back and practice. And we're like, Okay, hold on for one more month. And one more month. Yeah.

Natalia 17:20

Yeah, no, I'm definitely like, it's so nice that you were able to adapt to the situation. Because like, what else can you do? Right? Like, you either give up or adapt. And maybe you'll find that okay, we will learn something from this as well. And maybe we can incorporate both, like have some part, which is online, but keep the offline Of course, as well. Yeah, like there's nothing else he can do then adapt even with Circlle, we had so many issues and still have with COVID. Because there are delays in productions, there are delays in delivery of materials, because even if you're in Europe, each country is impacted differently. So some countries are completely closed, you know, their offices for some time. So it was hard. And I wouldn't wish like having starting a business in a COVID times when you're dependent on let's say, supply chains if it's not completely online, because it sucks. But you learn you adapt you perfect and yeah, that's when yoga was helping me a lot as well in those stressful times. I was like, Okay, I can always come back to yoga and like, calm myself down. From myself.

Betti in Circlle.cz clothes

Alex 18:41

That's the truth. It has been, especially for me, I'm sure for Lisa as well. Just a rock, you know, something steady. It's not something that you could like, let fall by the wayside through all this is actually

Natalia 18:55

Yeah. And it's like, anything in life, you can always do your best and be ready for anything. But at the end of the day, you can only like control your reactions. You can't control what is happening outside of your control, which is something like the pandemic or any other situation you can only control how you react and adapt. So yeah, I think yoga helps with that a lot. But it's Yeah, all about the mindset as well. Like how you want to approach it. Either you become victim of it. Or you say okay, it might suck, but I'll make it work. No, absolutely.

Alex 19:32

Absolutely. What style do you do practice? What style do you teach?

Natalia 19:38

Vinyasa, I'm quite an active person. So I'm my classes are quite dynamic. So dynamic vinyasa. Sometimes we incorporate some Pilates or animal movement into it, but always in a flow. So yeah, that's, that's what I like. I um, I know I should be. I don't I should be this word I'm trying to forget from my vocabulary that I would like to practice more of, let's say slower yoga sometimes because I know that something I'm running away from. So yesterday for example, I did in the evening key in yoga just like to relax myself, but that I do when I need to, I don't know, you know, sleep or calm myself when I want some practice and some to feel good in my body. That's where vinyasa really, really comes and helps me with.

Lisa 20:36

Yeah, I think we have we have the same, Alex right. It's like the same approach. Yeah, this thing of just wanting it to be bigger and stronger, and more and more. And I think like, I personally strive off that, but I also Yeah, I strive off having a balance. Definitely.

Alex 20:59

And with with your yoga, are you teaching online? Just are you doing your own thing? Are you doing? Yeah, through? Yeah.

Natalia 21:08

You mean when I practice or when I went when I teach. So it was through yoga movements to do and now mastery, which are choose to do that I work with. And then I also did the once a week, zoom classes on my Instagram, which I want to resume now because I stopped it when I was in Costa Rica. So I'll see. But I was also expecting like, when I come back, I'll go into a studio. Sorry, I have to. Yeah, I have to like be okay with being online again.

Alex 21:43

Right. Yeah. Well, hopefully, it'll come to an end soon. Or at least we can do something outside. It looks like we're right on the brink of it.

Natalia 21:49

Yeah. At least in a park or something. I think people will be happy to if the weather allows to, to go out and meet.

Lisa 21:57

So nice, please.

Natalia 22:05

I was like chilly talking about it with Maisha last week. Maisha teaches at your studio. We were in a park having a picnic. And she was saying, Well, okay, a few more degrees. And we'll be able to practice yoga in a park. And I was like, Oh, you're right. And

Alex 22:22

We keep doing this to keep looking at the forecast. like, Okay, next thing. Okay. Next week? Yeah. Yeah. Yeah. I wanted to ask to go back to, to your product to your clothes line itself and talk a little bit more about the sustainability you said that you produce, exclusively in the Czech Republic? Yes. What else about your product makes it sustainable.

“Sustainability is is not only taking into consideration the material, but also where it is produced, how it is produced, who are the people involved, and are they being paid well.”

Natalia 22:50

Okay. So yeah, it can be very difficult for people to grasp sometimes because they might think they're being sustainable when they are not. Okay, let me explain. So, what sustainability is is not only taking into consideration the material, but also where it is produced, how it is produced, what Who are the people involved, and are they being paid well, so in my company, we use recycled materials. Some of them come from Italy, some of them come from Portugal, because I didn't want to outsource anything outside of Europe, for extra, you know, basically, carbon footprint of transportation. So the one from ATL it comes from regenerated ocean plastic and other textile waste. In Portugal, again, they are recycling materials and plastic as well. So this is the main material but then we go more into it we have recycled threads. So even the threads are from recycled materials. The packaging is sustainable as well meaning it's compostable. The tacks are from recycled paper, again, all the let's say print on it with the logo or in one of the collections where we couldn't print on it because of the stretch of the material. Even the text inside and the current labels are from recycled materials. And of course then we go into the manufacturing which means we know our suppliers we know who manufactures our clothes. So it's made in the Czech Republic. So we know the people we know they are a paid well, we know that they don't work crazy hours, just like in Asia or they have normal breaks basically, normal working, you know, safe conditions. No, no slavery in Asia. So that's something that was super important for me. And yeah, as of now we manufacture In the Czech Republic, but I know that we will go into other countries as well. But I already know the country that it won't be will be either Germany or Portugal because, again, manufacturing that I can verify is sustainable. They have certifications, I know that people are paid well. And the only reason I would go through those countries is for the lack of technology here that we have, but sportswear, so we have limited, let's say availability of designs and functionality that we can create here. So once I will need something or say more advanced, I will have to go to other country. But again, I will choose based on those core principles, meaning I will know whom manufacturers that I know they're paid, well, I know they have fair wage, they are not slaves. And yeah, even maybe you learn something more I'm bringing it here, because those countries that I named, their textile industry is so developed that even the factories are like sustainably certified. And all of this which here for example, we don't have our if I want to make it sustainable, I have to specifically ask them, okay, don't use your threat. Let me deliver recycled threats, and do it in that way. And here, things are made mostly, mostly in hand. Whereas in other countries, they might be able to, you know, be more efficient, efficient, which time because of technology machines and all of that. But everything that I did I consider, I always look into as many details as possible. I don't want to just focus on the main material, which a lot of fast fashion brands do. Like if you go to h&m, anything you're sustainable because you're buying from their sustainable range called conscious collection or something like that. That's such a greenwashing that it boils my blood serious everyday I see it because it's just the material, it doesn't change the fact that they don't pay well, their workers, it doesn't change the fact that they do 52 collections a year, basically collection every year, which is unsustainable, like who needs that? It doesn't change the fact that Yeah, their workers are paid poorly. And even during COVID. They and other companies refuse to pay for already created orders in Asia, because they knew they would have to shut stores and have extra expenses, you know. So yeah, just be careful who, who you support. And if it's as sustainable, as the company asks twice, ask 10 times, many times, because using organic cotton doesn't make them sustainable. It's not just about the material. It's about, okay, how many collections are they doing a year? are they paying well, their employees? How are the working conditions? how sustainable are they in other aspects? And since 2013, h&m was saying, Yeah, we'll pay our workers Well, well, it still hasn't happened. So yeah.

Lisa and Juliann in Circlle.cz clothes

Lisa 28:21

That's the thing though, I listened to a podcast, maybe it was like two years ago. Now by this yoga girl. I don't know if you've ever followed her on Instagram. But she was talking about going through the process of creating a sustainable t shirt for her brand, with a print and with threading and with everything and going all the way back down the supply chain, right. And it took them like a year and a half to find the material. And the people like to get everything in line to produce this T shirt. And then in the end of the T shirt had to cost $65 or something because of people being paid and getting the right material that's recycled, blah, blah, blah, all these things and it's very interesting to, to look at that because nowadays we get all these things that are just branded, right? So it's branded, whatever, vegan and everybody's like, Oh, it's healthy, or not healthy, amazing. No, or it's palm oil for palm oil. So it's not so good for the environment or, or or the same with clothing, like it's branded stainable. But actually it is not. And it's super confusing,

Natalia 29:33

I guess it is. And it's unfortunate because as a consumer, it would be so nice and helpful to just read a label and know that that's what it says. But it's not the case because even when we look outside of fashion like megadonor I was doing vegan meat doesn't make it vegan sustainable company of the year you know, it's just being basically taking advantage of the trend. So on Fortunately, we as consumers have to do the due diligence and look into that. But I think it's, it's good as well, because it like it educates us, it makes us ask question. And yeah, it makes us more knowledgeable because it's, we are the ones making the decision, okay, we can have hundreds of choices. But at the end of the day, if I have to make the decision, I have to be okay with the decision I make. And in in order to do so I have to have the information, which sometimes it takes a little bit more time. But once you get into into it, you'll be able to recognize, okay, so fast fashion brands really not sustainable at all. Like even if they say they are No, they're not Okay, so let's, let's forget that. And even what you said about the price, it's unfortunate that people basically good to use to those low prices, and why it is unfortunate, I don't want to say that everything, nothing should be cheap. But okay, if you as a person, you you as well want to earn good money, you want to live well, you want to have roof over your head, do you want to eat? Well, you want to, you know, life safely. So even you would want to be paid well for the work you're doing. So why not pay the people who are making the clothes you are paid? paid? Well, as well. So I see, you know, sometimes when I was talking to some mom who was buying clothes for herself and her daughter in h&m she was saying, Wow, I didn't know this, because actually, I wouldn't support that. Because if I was the woman with the kid in that factory, yeah, I wouldn't want that. And I told her well, there are cases of women, you know, working with their children in those factories not earning enough being in having toxic problems, because of the chemicals and stuff like that. And this is not some science fiction, this is happening today. This is happening with companies just like Zara, h&m and all these companies. So sometimes it's harsh, but we need to realize that okay, maybe it's not okay to buy a T shirt for 250 Czech crowns. Because I just know it's not made well. And also, people saying that it's more expensive, and I can't afford that. Okay, so maybe you can't afford a T shirt for 500. But you can afford to three for 250. You know, where's the economies, because oftentimes we buy more and where it lies. But if you buy less and wear it longer, that's where the economy is made. So buying rather quality over quantity. Of course, social media doesn't help with this, in a sense of, you know, setting trends and how many new clothes you have to have. But at the end of the day, we have the choice. And if you want to buy something at least worth 30 times, I always say like, rule of 30, can you work at least 30 times to make it really work? So yeah, there's a lot of lovely information to be to be known about the industry. But as a consumer just thinking, Okay, if I want to be paid well, from the work I'm doing, shouldn't other people be paid well as well? Would I want this for my child maybe, or for my sister for myself? such horrible working conditions. So yeah, it's it's systemic, meaning the prices are set wrong. And hopefully in the future, we'll be able to have sustainable clouds which are more affordable. But even now in the market companies who can afford to invest a lot and create in large quantities can really lower the price and can be very competitive in terms of the pricing. So it doesn't mean that sustainable companies only have to be like those luxuriously priced companies, even my company, we are cheaper than for example, our yoga. Yes, we are more expensive than h&m. But the prices reflect the cost. And we have lower margins that most companies are, let's say, the classic fast fashion companies have, because if we would use the normal margins, we will be even more expensive. So yeah, it's because I know some people ask, okay, well, why isn't it cheaper? Well, it cannot be because I wouldn't. In order to make it cheaper. I would have to go to Asia. And I want you to add or Yeah, give me universe millions of crowns in my company and I'll do so many quantities that it will be cheaper but at the same time, I don't want to do so many you know don't want to over produce, I always want to think of Okay, what is the demand? And let's make it work with the demand that is there now. So that we don't waste anything we don't over produce because of what will he do it textile half the words, you know,

Alex 35:20

I think it's hard. You know, this is our main problem with the average person or average consumer, like you're saying, as, as we're just removed from these processes, we never think about it, you know, it's like, I need a tank top, I walk into a store and get it. Yeah, same thing with our food, you know, or, or eating meats, you know, you don't think about, about what it actually is, right? It's just already packaged in there for you. So it's great to be able to raise awareness on these kinds of issues. But you said, you know, what could make it easier for the average? consumer, you said that there's factories that are certified sustainable? Or are their actual lines that are sustainable? without, you know, just claiming it, but some kind of authority on it? Or how does?

Natalia 36:05

Well, I would, so first, when you buy something, I would look at where you buy from. So if it's a brand that offers sustainable collection, but otherwise doesn't claim it's sustainable, that's a red flag, probably, they're just trying to, you know, be on this bank bag and have a trend. So the company itself you buy from should be all about sustainability, meaning if you go to their website, you can clear it clearly see or find information of where they are manufacturing. They state, the country or city or they mentioned that they pay well, the employees. Then of course, other certifications can be found under materials if it's organic, Fairtrade or not. Yeah, but as I said, it's more about not just looking at the material start from where you buy. So I can tell you if you go to a shopping mall, that's not very well find your sustainable brands. So maybe, yeah, look online, we have so many stores here, even in the Czech Republic, which are like multi brand stores, just like a cheap boutique Neelam. And then you can find independent designers. So at the beginning, it's going to be like, Oh, God, it takes time to you know, find the brands. But once you do, it's easy to shop. And, yeah, you won't go back because the quality will be better, you will do something good. And, oh, now I just remember, there's also this app called good audio or good for you. Which I think collects good audio, it's good on your dot echo. When you go there, they have, basically, ethical rating of fashion companies. They also have an app. So you can find some companies and fashion brands there. They are rated based on how sustainable they are. And of course, there's no like set principles of Okay, this is what we call sustainable. And this is what now they're not set parameters. But the more transparent company is the more sustainable ethical it is, the more even local because even now, I could find sustainable companies in Asia. But it doesn't make sense to me, because why would I want to bring something from Asia because of the transportation? So it's not that I just, I say that everything in Asia is bad, you can find sustainable manufacturing companies, however, then, okay, do I want to really go there? Or can I take it a step further and maybe find something local? So yeah, there are many, let's say things you can look into. But the first thing is definitely who you're buying from? Are they sustainable at the core? Because it should be the core that sustainable if it's just part of their business, just like you know, McDonald's making vegan range or h&m doing conscious collection? Yeah, probably they're just benefiting from a trend and even about the labels sometimes it's hard to know which labels are good or not because even just like you said about the food, watching see spirits there, which by the way, I was crying like crazy the next day in my shower, about sometimes the labeling isn't so accurate, even fair trade, you know, and mean, being now in Costa Rica. I even know that the cocoa industry isn't perfect and Fair Trade doesn't really mean for our trade. So I'm like, Huh, okay, again, I was wearing some pink glasses, I guess. But, yeah, so look into where you buy from the companies and start making local choices and even talking about prices. There are so many thrift stores if you really cannot afford to buy less products, but for higher price, go to thrift stores. Or, you know, there are apps where you can buy from people just vented in the Czech Republic where sometimes I purchase stuff or even sell, you know what I'm not using. So there are so many options. And even in the past that inherited inheriting clothes from your, you know, Mom and sisters and friends as to bring it back because it's normal and fashion comes back.

Alex 41:00

Are there any brands that you fully trust and support that are local here.

Betti and Alex in Circlle.cz clothes

Natalia 41:05

So I really like Nila for the products they bring here. So they're a multi brand store. But I also tried to choose and not go for non vegan brands, because I'm personally weaker. So Nila is good. I also buy on Vinted you know, the application because it's cool. Like if you can find some nice pieces. And even if they're from fast fashion brands, you give them second chance at least Okay, if if it was produced, let's make it work. And let's see is it and I also like this German company, actually, they're called NU/IN. It's this friends and couple who founded it. I think they're like Swedish, German, something like that. And they manufacture in Portugal, in Germany and in other sustainable manufacturing places. And because they could invest so much you can find classic pieces for affordable prices. So this is what I look into. But lately, I haven't been shopping much or I mean, or if I do from sustainable news for me, it was more about reducing. Okay, let's not hang on this T shirt that you've had for I don't know, seven years never wire. So for me, it was more about Okay, let's get rid of stuff. And then let's see where I can buy. But yeah, I buy on a Vinted I buy at Nila I look into other online sustainable places such as marine and active are from my brand, of course. And yeah.

Lisa 42:55

That's link to all of those in the show notes page. I've actually been googling a few of them now. Let me look at this.

Natalia 43:03

Yeah, let me know what you buy that. Wear it at least 30 times.

Lisa 43:12

That's interesting, actually, when you said that I was like, Damn, do I actually have something in my closet? Like, of course, my yoga pants I've won maybe, you know, 300 times. But um, but there's definitely lots of pieces. But yeah,

Natalia 43:26

Usually it should be basic. Ideally, it will be everything. But a lot of times for people it's the basics such as code, you know, jeans, stuff like that. But where where it really matters is the pieces which you see on Instagram, like, Oh, she bought this and she has cool picture. I want this dress for this occasion. And I get it I'm I'm a girl who is into cool like clothes kind of or used to be much more now I'm like more intimate in that sense. But even I for some special occasion like to get something new. But if I'm getting something new, it's I don't want a dentist sit in my closet. You know, how can I work? outside of that event? Let's say if you're if you have graduation or I don't know you go to a wedding or something. Um, so I always try to if I buy for those special occasions, I always think of Okay, how will I be able to wear it outside of that? Or maybe? I don't know give it to my friend or something exchange? Because if not, then what's the purpose even like seeing something on Instagram and buying it just because I saw it real Istomin before you buy and think Do I really like it? Is it me who likes it? Or I liked the picture, you know, because that's we often impulse buy and impose this side without topping. So yeah, that's why the rule of 30 is said even in a sustainable world to be like the golden standard. We should aim for.

Alex 45:00

It's a good rule to follow. Do you have any other little rules like, let's say out of outside of fashion, or how you bring sustainability into your personal life that you can inspire others or give us some small little changes that we can make in everyday life to, to be more sustainable?

Natalia 45:18

Sure, sure. So um, I'm far from perfect to say that Yeah, I wear my warm water bottle everywhere, which sometimes it's painful because I can't really wear small handbags because it doesn't fit. I'm like, always with my backpack or Baker handbag. So I don't buy any plastic water bottles. Of course, if you're in countries and traveling where you cannot really, you know, drink tap water, that's something else. But if you can, water bottle everywhere, I even wear my keep cup or other reusable cups. If I want to get some tea somewhere. I don't drink coffee. So for those who drink coffee, you can even use it for your coffee. And yeah, don't be afraid to ask in cafes for Okay, I'm not going to take actually your cup with the plastic job, maybe Can you pour it into my cup, which is oftentimes even more comfortable because you don't you know, spill it on yourself, you can have those at twist and I really close. I am also plant-based, so vegan. So that's where a lot of sustainability aspect comes into my life in that sense as well. I am been going for I think I've been vegan for like four years. Yeah. And it completely changed my life and I think brought me back to my spiritual self. So I'm very spiritual now. Also, I am planting some Herbes and growing them at home, but I'm very new to that. And composting. But yeah, there's so many other areas that I would recycling of course, trying to buy without packaging and without plastic. But sometimes that's not an option. So if I do like some salad if I don't find it at farmer's markets, I make sure that every cycle it but yeah, I'm trying to really buy locally, and even now seasonally, because coming from Costa Rica, I really got a new perspective, even on what I buy, do I really need? I don't know so many fruits from different parts of the world, or can I really benefit from local fruit? I'm not saying I won't ever eat banana, but maybe not every day as I used to. So yeah, just thinking more seasonally, locally, and yeah, explore what parts of your life you are willing to make the change in because it's always easier to start where you're more comfortable, I'd say then pushing it really okay, so I had to change overnight. Because changing overnight, it's really hard, especially in if you live in a city. So yeah, just take small steps. Be gentle. study a lot, meaning look at nice documentaries, there are so many on Netflix. And just yeah, try to be kind to others. I mean, I have this from yoga as well i d so far the only tattoo I have and which I got last year is Ahimsa on my rapes, non violence, and for me, it means non violence in communication, it means non violence towards myself. It means non violence towards animals nature's and stuff like that. So I'm trying to see where I can still improve because there's always room for improvement. But simple changes like water bottle keepcup try to buy without plastic. Bring your a reusable bag with you when you go shopping, and stuff like that.

Alex 49:08

Amazing. Well, thank you very much. Lisa, do you have anything that you want to ask before we say goodbye?

Lisa 49:17

No, but maybe we should add that we are actually cooperating a little bit too. Right.

Alex 49:25

And if you wanted to share with us first but also before we just kind of close out here and tell you can you tell us where we can find you and your social media websites? Sure.

Natalia 49:37

So my company's website as Circlle.cz, our Instagram is @circlle.cz. My Instagram is Natalia underscore KR A Ts. Sorry, my surname is super complicated. So I have to spell it and yeah connnect let me know What do you learn about sustainability? How you want to implement sustainability into your life? And yeah, I'd love to hear about it even about your yoga journey and everything. So yeah, definitely connect. Great.

Alex 50:13

Thank you. Yeah. So as Lisa was saying, we're going to be collaborating for this whole week. This will be the beginning of our week collaboration with our podcast release. So for this week, if you want to buy anything with Circlle, you can use the discount code, Asana 10, to get a 10% discount on merchandise with Circlle. And just watch out for the rest of the week, too. We'll be releasing some more info on both of our sides and be hanging out all week together.

Lisa 50:47

Yes, we're looking forward to wearing some yoga quotes during the weekend and taking some pictures. These beautiful. Yeah. All right.

Alex 51:00

So thanks, guys. Thank you so much for joining us. And thank you, Natalia, we appreciate your taking the time out of your day to talk with us.

Natalia 51:08

Thank you for having me. Thank you guys.

Lisa 51:11


guys for listening in today. For today's podcast. Go ahead and head to asinine etc.com and check out our new videos that we post every week. Become a member practice with us online. And also, of course, go ahead and head to Circlle.cz at Circlle with two L's and use the promo code Asana 10, big capital letters as a s a n a zero for 10% off your purchases this week. It's a good deal you guys. And yes, have a wonderful week ahead and we'll see you next week.